Here's a showcase of my most recent work. I work in a fast-paced and ever-changing environment so my portfolio remains a work in progress.

Copy ideation for new websites and webpages, as well as additions and improvements to existing pages to include new products or renew outdated information. For these projects, I typically work closely with a UX designer to ensure an optimal user journey.

Some examples:

• The Collective by BIRKENSTOCK
• Avalanche Bicycles
• Giant Anthem Advanced
• The Ted Baker Story
• Ted Baker Sportswear
• Succession Financial Planning

Copy ideation based on new products, brand news, competitions, and so forth. These projects include flow mailers, weekly/monthly mailers, as well as campaign-specific mailers for various brands. 

Some examples:

• Recent work compilation
• Unilever Health Monthly Mailer
• Rajah Clash of the Curries Mailer
• Robertsons Own Your Flavour Mailer

Working on social campaigns from concept to completion, I've created static and animated posts in close collaboration with designers for Meta, LinkedIn, and YouTube (Bumper ads). These include paid and organic campaigns.

Some examples:

• Recent work compilation
• Rajah: Clash of the Curries
• Robertsons Own Your Flavour
• Hellmann's: #HellmannsIsBack

Writing and embedding meta copy, with SEO guidelines and targeted keywords in mind, to reach the correct online audience and boost SEO rankings.

Some examples:

• BIRKENSTOCK SA
• HEYDUDE SA
• Vans SA
• Succession Financial Planning
• Glacier Invest

Writing engaging and informative blogs/articles on a variety of topics for brand websites, in line with their social calendars, brand news, and product launches.

Articles written and/or edited (mainly for Unilever Health):

• Get Creative With Leftovers
• Office-ready Nutrition
• Encouraging Diet Diversity

Working closely with UX teams to create efficient online journeys and help guide users through (sometimes lengthy) digital processes.

With Sanlam's Automated Estate Reporting, we simplified an admin-intensive process during a difficult time so users can report a deceased estate in minutes. This project won a Bronze Bookmark in 2023. 

Automated Estate Reporting

Another project I am proud of is helping Shoprite Holdings refine their Supplier Journey, so prospective suppliers can easily apply online.

Shoprite Suppliers Journey

The Sasko Bake It Better platform was a fun one to work on! The aim was to keep it fun and simple to encourage bakers to try out the recipes, masterclasses and other features. 

Bake It Better